Prof. Curmi is an Associate Professor and Head of the Marketing Department at the University of Malta. He is an industry consultant specialising in the intersection of Marketing and Digital Innovation, and is highly regarded for his contributions to teaching, research, and academic administration.
Prof. Curmi has been instrumental in founding and coordinating the MSc in Strategic Management and Digital Marketing, one of the most in-demand full-time postgraduate programmes at the University of Malta, which has been running for a number of years. He has contributed to the design and delivery of over 100 study units, teaching and supervising students across undergraduate, MSc, MBA, and PhD levels. He has supervised over 40 research projects and theses, and his expertise extends across departments, including ICT, Creativity and Innovation, and the University’s MBA programme.
His research focuses on leveraging technology and human behavior to address societal challenges. Notable projects include HeartLink, a social network platform utilising the emotional intelligence of distributed crowds, and BioShare, a tool for sharing physiological data in online social networks. Prof. Curmi’s research has been published in peer-reviewed journals and conference proceedings, including the Journal of Management Policy and Practice, the International Journal of Human-Computer Studies, and contributions to The SAGE Handbook of Digital and Social Media Marketing.
Prof. Curmi holds a PhD from Lancaster University, supported by the UK Research Council, Lancaster University Management School, and Lancaster University School of Computing and Communications. He earned a Master’s in Creativity and Innovation from the University of Malta and a Master’s in Digital Innovation from Lancaster University, both with distinction.
Academic Interest in MSc and PhD in Marketing Programmes
I am currently available to supervise two PhD students in closely related marketing areas. If you are interested in pursuing a PhD under my supervision, please feel free to get in touch after checking the university requirements. Before applying, please ensure that you have access to a student visa, if applicable.
