Papers

 

Classic Papers in Marketing (sorted by citations)

 

Title Cited by
JA ChevalierD Mayzlin – Journal of marketing research, 2006
3918
X LuoCB Bhattacharya – Journal of marketing, 2006
2025
RW Palmatier, RP Dant, D Grewal… – Journal of marketing, 2006
2023
Y Liu – Journal of marketing, 2006
1780
KL Becker-Olsen, BA Cudmore… – Journal of business …, 2006
1335
C FlaviánM Guinalíu, R Gurrea – Information & Management, 2006
1243
RP BagozziUM Dholakia – International Journal of research in …, 2006
1037
I VermeirW Verbeke – Journal of Agricultural and Environmental …, 2006
995
W UlagaA Eggert – Journal of marketing, 2006
952
BA Carroll, AC Ahuvia – Marketing letters, 2006
 BA Carroll
933